Matthew Lebowitz
  • Works
  • Experience
  • My Philosophy
  • Contact



Works


ALL BRANDING DESIGN EDITING WRITING

WJAR: NBC 10 News Sunrise 2018
WJAR: NBC 10 News Sunrise 2018

2018 brought a new shine to the #1 AM News. Sunrise generated great ratings growth, overcoming a slump from a…

WJAR: 70 Years Campaign
WJAR: 70 Years Campaign

On July 10th, 1949, on the fifth floor of a downtown Providence department store, WJAR-TV went on the air. First…

WJAR: This is the Place Campaign
WJAR: This is the Place Campaign

Here’s some quotes about NBC 10 WJAR from research projects: “A warm blanket.” “Reminds me of being at my grandparents’…


WCVB: Another Banner Year
WCVB: Another Banner Year

New England sports teams keep winning. And they keep winning on other stations. How do you harness the energy and excitement of a championship when the game isn’t on your channel?

WJAR: NBC 10 I-Team Branding
WJAR: NBC 10 I-Team Branding

Time to firmly establish one of the original investigative teams as a real player. Time to make sure NBC 10…

WCVB: NewsCenter 5 EyeOpener
WCVB: NewsCenter 5 EyeOpener

Selling “Traffic and Weather Every Ten Minutes” for a morning newscast makes has much sense as Coca-Cola boasting their soda is brown.

WCVB: Sports
WCVB: Sports

In an ESPN world, you need to speak with the non-sports fan. Be responsive to their desire for narrative. Highlight…

WJAR: NBC 10 2017 Branding
WJAR: NBC 10 2017 Branding

A new year started with a fresh look. A once in a lifetime opportunity landed in my lap in 2017….


WCVB: NewsCenter 5 Image
WCVB: NewsCenter 5 Image

News promos don’t have make you fear your socks will kill you.

WCVB: Ellen Oscars Facebook Contest
WCVB: Ellen Oscars Facebook Contest

Good things… fast. This top-to-bottom campaign for Ellen Oscars ticket giveaway, online and on-air, took only hours. Yet the quality…

Tight Turns
Tight Turns

No time doesn’t mean no hope.

Chronicle
Chronicle

Light without being lightweight.

On-Air: Web and Mobile
On-Air: Web and Mobile

The technology changes fast. And so do the apps.   The more recent spots, at the top of this page,…

Digital Media
Digital Media

When I was in high school local businesses would sponsor free book covers. Our textbooks were wrapped in ads. I…

Entertainment
Entertainment

Have as much fun making the promo as it is to watch the program.   Introducing the retro programming of…

MeTV Talk with Susan and Bob
MeTV Talk with Susan and Bob

Legendary TV, legendary Boston anchors.



Powered by Wordpress. Workality Theme by Northeme



  • Works
  • Experience
  • My Philosophy
  • Contact