Patriots Texans 30 from Matthew Lebowitz on Vimeo.
This promo never aired, because the Celtics failed to make the NBA Finals.
In an ESPN world, you need to speak with the non-sports fan.
Be responsive to their desire for narrative. Highlight the drama. Create an emotional hook. You don’t need to know the rules of the game to respond to the rules of a great story.
Patriots Texans 30 from Matthew Lebowitz on Vimeo.