Time to firmly establish one of the original investigative teams as a real player. Time to make sure NBC 10 I-Team stays first.
With this campaign, I’m beginning the process of assigning content promises to talent, improving their name recognition by giving viewers a reason to remember them. I kept the messaging clear and concise to ensure the copy punched. And I made sure the imagery carried across from on-air to digital to outdoor. To keep the simple-message factor high, I avoided attaching a unique tagline to the franchise and worked the I-Team into the station brand of “Turn To Ten.”
Included here is the 30 second umbrella spot, which was broken into shorter versions with cuts focused on individual talent (cutdowns available upon request). Also I’ve added a sweeps promo for each talent, the artwork for I-95 billboard and a sample of Facebook video ad with accompanying thumbnail.
Writer/Supervising Producer: Matthew Lebowitz
Producer/Editor/Videography/Writer: Gary Thomason
Videography/Assisting Producer: Nick Merlo
Logo Design/Facebook Video Animation: Sonia Trombley