Legendary TV, legendary Boston anchors.
Paired retired WBZ Sports Director Bob Lobel and retired WCVB News Anchor Susan Wornick to promote MeTV Boston on WCVB 5.2. These two are not only best friends, they were married in the ’80’s, a high profile Boston coupling. Producing the spots required letting them loose. I emphasized an atmosphere that would make them comfortable to be themselves. It’s remarkable how much more control you need to exert during production to able to allow the talent to ad lib. I made sure everything, from location to graphics, could handle whatever these two threw at us.
One shoot: ten spots… and counting. Here’s just a few.