Light without being lightweight.
One of the longest running local evening magazine shows in the nation, Chronicle takes on scores of topics. From top hair care tips, to great weekend getaways, to Boston’s healing one week after the Marathon Bombings, nothing is off Chronicle’s radar. The brand must be flexible to accommodate the diversity of topics. At the same time, Chronicle must project a rock-solid positive spirit and a strong confidence in its place within the fabric of New England.
Image promotion only sets the stage. The daily show promotion performs the heavy lifting. Each topic takes its own tone. But every promo maintains a contemporary feel. The result: a local program winning against nationally syndicated programming at 7:30pm weekdays. And the ratings are growing.