A soft launch with the winter weather promo in 2018
The full launch included this :60 second spot with multiple cutdowns
On July 10th, 1949, on the fifth floor of a downtown Providence department store, WJAR-TV went on the air. First in Rhode Island, one of the first in New England. An original 25 NBC affiliate.
The history of this station includes a remarkable run of first place finishes. Never giving up the crown, despite a few stumbles. Boasting an on-air roster with with anchors of 35 and 40 years on the air. A place in the very culture of Rhode Island.
The 70th anniversary provides another opportunity to strengthen WJAR’s long bond with our viewers, while reminding them we are still a relevant, contemporary, innovative leader.